Women in Gaming
Women in Gaming is a group of women from Team Xbox. They celebrate women within the interactive and entertainment tech industry by hosting events and supporting women gamers.
I designed the logo for them while working for Ten Gun Design. My logo explorations were inspired by the Xbox controller and its various shapes. The selected logo was based off the ABXY buttons and colors. I wanted to avoid feminine stereotypes at all costs as I started to expand the brand. The direction behind my creativity was focused on making this brand one that any "gamer girl" would be proud of.